• Innovative radio & social media marketing.
    Exclusive advertising.
    No competition.
    Maximum impact.
INTRODUCING

Direct Hits: A Radio Advertising Revolution

A direct hit is our exclusive, integrated, concise, and impactful advertising model that reaches our listeners without interrupting programming.

Exclusive Advertising

We'll never package your message in a commercial break with others. Each commercial break has only one advertisement: Yours!

Budget-Friendly Value

Full year advertising for $475.
1 ad every day. 365 ads.
Affordable consistency that delivers lasting impact.

No Long Commercial Breaks

We’re all overwhelmed by nonstop ads everywhere, every day. We respect our listeners and our advertisers by keeping breaks short and focused.

Exclusive.

Your message isn’t just one among many—it’s the only one in a commercial break. Your message becomes the sole focus, with no other ads competing for attention. This exclusivity gives your brand the undivided spotlight it deserves. When your message is the only one, it’s heard, it’s remembered, it’s acted upon - it's a direct hit.

Impactful.

A message is most impactful when it's trusted. Our focus is hyperlocal: Spotlighting community stories, local events, and delivering timely news and weather coverage when it matters most. Our on air team includes two former Minot TV meteorologists—familiar voices our audience knows and trusts. With no long commercial breaks and no ad fatigue, your message reaches listeners who are engaged, loyal, and ready to act.

Integrated.

We believe advertisements should be an integral, memorable part of the experience—not an interruption. That’s why we seamlessly weave ads into our programming. Instead of disrupting the content, your message becomes a natural part of it, enhancing the listener’s experience. This integrated approach keeps our audience engaged and ensures that your message resonates deeply, without ever feeling intrusive.

Concise.

Brevity is everything. Exclusive advertising keeps our commercial breaks short and purposeful—a welcome change for listeners who are bombarded with ads everywhere else, and a smart advantage for advertisers whose message gets the full spotlight.

Sounds great, right? It also looks great!

K·Hits 106 is the only commercial HDRadio station serving Minot & north central North Dakota.
Elevate your brand — directly onto every automobile dashboard with HDRadio!



Reach the Heart of North Dakota

K-Hits 106 Coverage Map

106.9 FM signal across north central North Dakota — reaching 100,000+ people

K-Hits 106 Quick Facts

  • Format: “Freshly Nostalgic” feel-good classic hits from the '60s–'90s
  • Target Audience: Adults 35–64 — homeowners, parents, community leaders
  • Broadcast Reach: 106.9 FM — reaching 100,000+ people across North Central North Dakota
  • Streaming Everywhere: Listen live 24/7 at KHits106.com
  • HDRadio: Enhanced display of information, including images, on HDRadio
  • Digital Audience: Over 22,000 followers and 250,000 monthly impressions across our Facebook pages: K-Hits 106 & HeyTomIsOn

Family Owned. Community Trusted.

K-Hits 106 is family owned and operated by Emmy Award-winning meteorologists Tom Schrader & Joe Goldade — two familiar faces with deep local roots. Our connection with the community builds immediate trust in your brand.

  • Family-owned and operated
  • Live breaking news and storm coverage
  • Community-first content — always relevant, never syndicated
  • Direct listener engagement through Facebook, events, and call-ins
Tom & Joe at the North Dakota State Fair

Tom & Joe — live at the North Dakota State Fair

Advertising Rate Sheet

We don’t hide our advertising prices. We advertise them!

Flat-Rate Radio Advertising

Peak Hours

6 AM – 7 PM

$12 per ad

(up to 30 seconds in length)

Non-Peak Hours

7 PM – 6 AM

$5 per ad

(up to 30 seconds in length)

Recommended Ad Frequency

Not sure how many ads to run? Here’s what we recommend based on your goals:

1–2 Ads/Day

Awareness Builder

3–5 Ads/Day

Steady Presence

6–8+ Ads/Day

High Impact

Estimate Your Campaign Cost

Use our calculator to estimate your total based on ad type and duration.

Total Ads:
0
Estimated Total:
$0.00

Weather Sponsorships NEW!

Premium placement next to the content listeners actively seek.

Why Weather Sponsorship Works
  • Trusted voices: K·Hits 106 is owned and operated by two full-time Minot native meteorologists — familiar local experts who build immediate credibility.
  • Context that converts: Your message runs with weather, the most habit-forming local content.
  • Exclusive: Your ad stands alone — the only message in the break, with 100% of the audience’s attention.
  • Consistent frequency: Daily touchpoints that build recall and response.

Awareness Builder

1 ad per day
$50/month
or $475/year (save $125)
  • ~30 ads / month
  • Premium, high-trust placement

Steady Presence

2 ads per day
$100/month
or $950/year (save $250)
  • ~60 ads / month
  • Double frequency, more recall

High Impact

4 ads per day
$200/month
or $1,900/year (save $500)
  • ~120 ads / month
  • Own the moment, repeatedly
15-second maximum ad length. Ads rotate evenly across all dayparts for balanced exposure. Inventory: 48 ads (forecasts) each day.

Frequently Asked Questions

Our direct hit advertising model is a data-driven solution to the issue of diminishing results with traditional radio advertising. We’re confident in the power of our format that's backed by research and designed to cut through the noise. We understand the need for you to see results firsthand. That’s why we offer flexible advertising durations, so you can start with a shorter campaign and scale up as you realize the impact. We believe in the value we’re offering, and we’re here to partner with you to ensure your success.

It might seem like it, but what we're offering is fundamentally different. Traditional ads interrupt the listener’s experience, often leading to disengagement. Our integrated approach ensures that your message is part of the content the listeners love, making it more engaging and memorable. It’s not just about selling air time; it’s about enhancing the listener’s experience in a way that benefits your brand.

Yes! Exclusivity is a powerful tool. When your message isn’t competing with other ads, it stands out. Studies show that repeated exposure is crucial for brand retention. The "Rule of 7," as per the Advertising Research Foundation, indicates that a prospect needs to hear a message at least seven times before taking action. Exclusivity ensures our audience is hearing your message each time it airs.

While it’s true that repetition can lead to ad fatigue in traditional settings, our advertising model is designed differently. Because your ad is seamlessly integrated into the content and is concise, it feels less like a repeated interruption and more like a consistent, valued part of the listening experience. Our direct hit format is designed for high impact without overstaying its welcome.

Absolutely! You provide the script, and we’ll take care of the rest. Our professional voiceover talent will deliver your message in a way that resonates with our audience, ensuring it’s clear, compelling, and memorable. This allows you to maintain control over the content while benefiting from our expertise in radio presentation.

Yes. However, your commercial may be less effective if it doesn’t integrate into our content seamlessly. We will work with you to make your direct hits as effective as possible if you provide an existing commercial to use.

The purchase process is simple and straightforward:
  1. Choose the number of ads you want to run.
  2. Choose the days you want your ads to air.
  3. Provide Your Script: Submit your script (up to 30 seconds in length). We're here to assist with scriptwriting to ensure your message is as effective as possible.
  4. Pay for Your Campaign: Complete your purchase, and you're all set!

We accept payment online via bank account, credit card, debit card, or PayPal.

We offer flexible payment options to suit your needs:
  • Pay-In-Full: Pay the entire cost upfront, and your campaign will be secured and ready to run. Full payment is required for all campaigns with a duration of less than one month.
  • Monthly Pre-Payments: For campaigns running a month or longer, you can choose to make monthly pre-payments. This option allows you to spread out the cost over the duration of your campaign while ensuring your ads continue to run without interruption.
This flexibility ensures that businesses of all sizes can take advantage of our advertising opportunities.

We understand that unforeseen circumstances can occur. If your direct hits don’t air due to technical issues, power outages, or any other unforeseen interruptions, you’ll be refunded for every missed ad at the rate you paid for, or we'll run them as soon as possible (your choice!). We’re committed to ensuring you get the full value of your investment and will work with you personally to resolve any issues that arise.